I suspect there was some surprise in the design world several years ago when Liberty of London announced the collaboration between Liberty Art Fabrics and Hello Kitty, an unusual pairing one might think. The first Hello Kitty Liberty Art collection was launched over in Japan, where our feline featured friend was born back in 1974. A worldwide rollout followed in the autumn of 2011 and, since then, several new collections have been added. The prints have been used on all kinds of products including stationery, toiletries, bags, clocks, keyrings, toys and gifts, as well as having been sold as fabric by the metre.
The prints have managed to beautifully combine the signature style of the Liberty brand with a Japanese influence that befits the roots of the Hello Kitty brand. Hello Kitty has long been every little girl's best friend, but with these prints adults could happily adopt her too, as Hello Kitty cuteness met Liberty sophistication.
There have been a number of limited edition Hello Kitty bedlinen collections from the collaboration with Liberty Art fabrics and the current designs are in stock at Ginger & May now.
Park Life is a softly coloured print evocative of spring and summer days spent at the park, with Hello Kitty and friends found nestled in amongst the flowers and fountains.
Wall Garden has a stronger colour palette and features a trellis design through which multi coloured Hello Kittys peer out, set off by a striking red border top and bottom.
Mauvy is, not surprisingly, based on shades of mauve, but combined with a wonderful mix of colours including teal blue, green, pink and mustard yellow. Hello Kitty is again cleverly nestled in amongst the detail of the print which you could guess came from Liberty even if you didn't know it.