Founded by Rose Lihou, Born Lucky is a UK design studio that produces design-led wall art for children. Believing that children's artworks should inspire creativity, their illustrations are influenced by Scandinavian and Japanese design principles and seek to nurture childhool imagination. The carefully selected colour palette invokes a sense of tranquility and peace and through iconography the narratives of adventure and nature are explored. Rose has previously worked as a product designer and illustrator, with a special interest in design for children.